Neal Sperling's Framework for Creative Genius. Distilling the 55/5 Principle, EPS Logic, and the Universal Ratio.
Einstein said: "If I had an hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the solution."
The universal algorithm to deconstruct and rebuild any system.
Identify the atomic units. The raw data, the ingredients, the fundamental truths that cannot be further reduced.
The verb layer. The actions, sequences, and logistics that transform raw elements into movement.
The self-sustaining loop. When EPS is balanced, the system generates its own energy and predictable outcomes.
Everything from galaxies to the human ear follows the 1.618 ratio. Neal teaches that alignment with this universal design isn't just aesthetic—it's functional.
"If these four don't align, there is no trust."
Distilling complexity into one word or phrase. (e.g. "FedEx: Overnight")
Building relationship capital with the 'nodes' of power and influence.
Turning connectivity into permanent public relevance and credibility.
When your brand is no longer a product, but a culture people join.